If we know the right direction to go, why is it so hard to do it?
Why we hate exercise and love to eat junk
Super normal stimulus – things that don’t belong in the environment [fake food]
There is too much super normal stimulus in the human environment – particularly food
11 minute mark – graph is GREAT!!!
Your motivation system wants the most pleasure for the least work (junk food)
Fasting makes our taste buds more sensitive
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