The Pleasure Trap – TEDx talk

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      Dr Robyn
      Keymaster

      Dr Douglas Lisle

      If we know the right direction to go, why is it so hard to do it?

      Why we hate exercise and love to eat junk

      Super normal stimulus – things that don’t belong in the environment [fake food]

      There is too much super normal stimulus in the human environment – particularly food

      11 minute mark – graph is GREAT!!!

      Your motivation system wants the most pleasure for the least work (junk food)

      Fasting makes our taste buds more sensitive

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