Young people are starting to choose plant-milk alternatives over dairy milk. Mostly for environmental reasons. But it is a step in the right direction. There are suggestions that the dairy industry might disappear in ten years. I would be shocked if the change happened that quickly. But it will certainly be interesting to see.
Two short articles that might be of interest to you:
https://www.plantbasednews.org/post/massive-numbers-young-adults-turning-away-dairy
Experts Predict Dairy Industry Could Disappear in 10 Years