What is fake food

Anything created, designed and marketed to make a company money. They are responsible to their shareholders. Your health is your problem.

  • Packaged “food”
  • Processed “food”
  • Fast “food”
  • Most restaurant “food”

Packaged to make your caveman brain think it’s healthy.

  • You can look at berries and unconsciously tell which one has the most nutrition. The darker and richer the color is, the riper it is and the more nutrition it has.
  • Walk down any cereal or candy aisle and consciously look at the colors of the packaging. It is designed and then tested to make sure it triggers your unconscious ability to believe, without realizing it, that it is good for you.

Full of chemical flavors that your caveman brain associates with nutrition and a good energy source

  • Watermelon candy tastes more “watermelon-y” than an actual watermelon. Your caveman brain thinks that means the candy (fake flavor) is better for you than the actual fruit
  • Chemical flavors create flavor combinations not found in nature that hit more than one eat-more-of-that sensor in your brain.
    • Sugar, fat and salt are separate flavors in nature and found in limited quantities. In fake food they are mixed together by scientists and tested to make sure they hit the Bliss Point and are available in unlimited quantities.

Hits your perfect Bliss Point.

  • The Bliss Point is a real thing in the food industry. It is the exact amount of sweet and flavor that will override your brain’s ability to say, “I’ve had enough.”
  • Hitting the Bliss Point turns on your “cram” instinct - “I need to eat as much of this calorie dense food as possible right now while it is available so I can survive the next famine.”

Turns on your cram instinct

  • You eat more quantity in one sitting than your body needs, then you make a mental note of where you found a “great” source of energy so you can come back for more.
    • Good for survival if you were remembering where you found a tree full of ripe fruit.
    • Bad for survival when you are remembering where to get fake food.
  • The food industry is exploiting our natural survival instincts for profit at the expense of our health
  • Good for their bottom line. Bad for our waistline.

Has all the nutrients removed

  • Nutrients spoil and are bad for shelf life

Is sometimes “fortified” or “enriched” with vitamins and minerals that the government has determined need to be added back.

  • The outbreak of pellagra in the early 1900s was caused by stripping wheat down to create white bread. It tasted great and was super easy to eat. But it created malnutrition because there was very little nutritional value left.
  • The problem was “solved” by fortifying/enriching bread. (They should have just left it alone and eaten whole wheat bread)
  • Food companies now use the fact that they fortify or enrich food for marketing. “Look at all the great vitamins and minerals we put in for your health!”
  • What they fail to tell you is they took all the good stuff out first.

There is little to no fiber

  • Fiber requires chewing. Chewing means your body has more time to realize you’ve had enough. And fiber makes your stomach feel full. Both of those things are bad for company profits.
  • Consider how quickly you can inhale a fast food burger. You barely have to chew it at all. That means you will eat another and maybe another before you “feel” full. Good for profits!
  • Lack of fiber means there is no way for toxins to hitch a ride out of your body with the trash so they get reabsorbed into your system. Your liver has to refilter them, put them back into the colon and cross its fingers that this time there is enough fiber for the toxins to leave the body.
  • Lack of fiber is linked to colon cancer because waste that is full of toxins and should be eliminated at least once a day, sits in the colon.

Fake food – GREAT for company profits. Deadly to humans who eat it.

Dr Robyn is a former competitive volleyball player turned psychologist with continuing education in nutrition. Russ is a former competitive bodybuilder and trainer on the Mr. Olympia Tour. They are the co-founders of Whole Food Muscle and the authors of How to Feed a Human The Whole Food Muscle Way. To work with them one on one to improve your health and fitness or to have them speak at your event or organization email them at Health@RnRJourney.com.

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